The Human-Centered Design Toolkit provides assistance in finding people based solutions to any given problem. The kit aims to assist organizations to connect better with the target we are looking to design for by taking data and transferring it into solutions. Since the beginning, much of my research has surrounded the idea of packaging, which in turn is similar to a tool-kit. A kit, or a packaged good or idea takes large ideas and simplifies them to be easily understood. Much like the introduction, and kit itself, I aim to make a thesis that serves as a kit for my audience that makes assist in people seeing their goals come to fruition.
Desirability: what do people desire? My target audience desires a tool that is simple and personalizes to their needs. They desire something that can help them realize their desires to experience global culture, but simple broken down tools to help them take the steps to do so.
Feasibility: what is technically and organizationally feasible? What is feasible is products that can be produced in the next 4 months. With good organization and a mapped out timeline, I believe creating a multi-platform campaign is feasible. I believe it is feasible to create more than one outlet to express my final product, but is not feasible to have a working job posting site along with a digital ad interaction ad, print ads and branding. I think it’s best to simplify and concentrate on the application that best suits the needs of the audience.
Viability: what can be financially viable? For my project, without fundraising I have a $500.00=$1000.00. If needed, some ways to fundraise are kickstarter, reaching out to companies I’ve worked with to friends, family and other investors.
Tell me your name, age, city and job/school
Would you want to work and live in another county? Where?
What interests you about work experience/living abroad?
What would you want from a resource to assist you in making your biggest dream happen?
Which of these interest you: Platform to raise money, job postings, visa information, housing/flight/travel info, iphone ap
MADELINE CUSHMAN, 22 Mountain View, CA. Marketing at Tech Company
- Yes. It’s one of my dreams, I really want to live in another county. I want to live in Italy.
- Being exposed to another culture, learning a new way of life, trying new things, adapting. It’s all exciting, change is exciting.
- I guess when I think of working abroad it would have to be a company that has offices in the US. So a list that puts together a list of all American companies as well as companies that are hiring. Also, I think it’d be interesting to hear peoples experience as well as people that are established now and lived abroad and how to deal with culture shock and new languages, friends, being professional ect. How to find the job.
- I definitely want the job posting aspect. I feel like that whole raising money thing is already done, don’t waste your time on that when you can be investing it into actual research. Housing is really important and it could be more. The idea of a checklist, each item on the checklist could be a link to whatever it is. Or a way of filing things like dream job.
- Took a class on working abroad and you had to focus on the social constructs that you don’t realize. Like in Italy if you wear purple, it’s bad luck, things like that. In Italy you can’t just introduce yourself, an introduction needs to be made.
DELNAEY HARTER, 20 Musician
- I would want to work in New York, but find opportunities to work abroad (as I’ve done) for short-periods of time
- It’s fascinating to perform in new places and see how they respond to the music we play
- A website that would post gigs or venues that are open and wanting people to play
- A mobile ap. It’s the most accessible.
Identify Themes: Organizing Systems, Excitement for new culture, Importance of job postings, Checklists
Ideas: Multidisciplinary team for feedback (Marketing, Ad Ops, Design, Sales, UX) The kit suggests 3-8 People
Facilitator: Me, Ashley Wayne
Team of trusted feedback- Marketing: Todd Wayne, Charmagne Jacobs; Business: Lauren Berger, The Intern Queen; Programming: Milko Programmer at Ziff Davis, UX Delaney Harter, roommate)
Written Research Paper, Visual Research: November 28
- IOS Research and Tests: December 2
- Wireframe and Branding Round 1: December 6
- Branding Reworked from Feedback: December 10
- Rework Magazine: December 15
- Brand Direction Chosen, First Digital Test launch, Visual/Research Guide: December 20
» People’s Stories (People who have worked abroad, who want to, who have tried to)
» Observations of Constituent’s Reality
» Deeper Understanding of needs, barriers and constraints of finding and doing an abroad job
IDENTIFY A DESIGN CHALLENGE: So many young people want to experience living in another county, but rarely are their dreams realized.
Challenges People are facing:
- Not knowing where to start
- Overwhelming research for visas, jobs ect
- The dream of it seems unattainable
- Fear of it being unsafe without a support group
- Companies wouldn’t want to hire for cultural/visa/language reasons
- Living so far away from a known culture is scary
What would make people say YES
- Simplifying the process, let us do the work for them
- Really advertising how the experience has the potential to be magnificent, safe and possible.
- Show stories of people just like them, who did it
- Personalize the process, organize their information and keep tabs on their progress
Step 1: Challenge Definition
“Define the appropriate approach to bring to fruition my people’s interest in living and working in an international destination.”
Step 2: Recognize Existing Knowledge
» What people need or want: People want something extremely useful and simplifies the process. A resource that gives the insight to convince themselves and their loved ones that it’s the best option and something that will assist in making a better present and future both personally and professionally.
» What technologies can help in this challenge? Iphone IOS design, processing, HTML and CSS and other coding languages, WordPress Templates Modified
» What solutions or ideas are being tried in other areas- Simple posting site with little resource to organize and we’ll do the work for you if you pay us sites
» Any early hypotheses about how to solve the
Design Challenge: Create a system that organizes a persons steps to 1) find a job 2) plan the move 3) adjust to new job, country and culture
Are there any contradictions or tensions that emerge? Contradiction: I’ve never done this myself so it can be difficult to done advice to another. A tension is that there is so many countries and companies, that it’s difficult to organize and attain all that information.
Where is the team’s knowledge the strongest: on the
needs of people, on the technological possibilities, or in
how to implement ideas? I’m the strongest on my resources: InternQueen.com. my tech company’s assistance on the project and my willingness to learn. I have many friends who are programmers who have volunteered to assist me in making my designs function on a digital platform.
» What constituents do, think, or feel: Do > doing the application, checking to make sure everything is set. Think > the user thinks about if these types of opportunities are worth it for themselves. Feel > The user thinks how they feel about applying (stressed, overwhelmed, unconfident) and moving abroad (scared, excited, prepared ect.)
» how people value offerings: Young people value free, well-designed and resourceful aps. The value when all the information is in one place and the tool assists in making their life easier.
» What constituents’ future needs may be: Future needs include creating a LinkedIn like social media network, event, social media marketing, campus ambassador programs, posting on study abroad, internships
» Challenges to implementation of ideas: Getting the research together (all the contacts, postings, interviews, visa information, flight, housing information) programming the design to work, sticking to deadlines and creating successful design
Where are the biggest needs for research? Again, visa information (rewriting it or copy-and-pasting government visa information) getting contacts of international businesses, creating postings, creating the actual programming to get it to work
how should the recruiting strategy be tailored? I should recruit reliable sources to assist me with the project and offer free freelance design to contacts in programming and marketing who offer their skills to me for my thesis.
Which categories might structure the discussion guide? Categories might include discussions on research categories, team member meetings, who to interview, how to set up the brand strategy
Step 3: Identify People to Speak With
1) Lauren Berger, Head of InternQueen.com > Speak with on: How to start a job posting company, how she set up business plan and implemented her idea to an online presence. Overall advice from someone who did it from the ground up.
2) Rory Solomon, Parsons Professor and > Programming a digital interface that a user can interact with. Applicable resources and advice on the actual creation of the design.
3) Kojenwa Moitt, CEO of Zebra PR > Brand Identity, have her read over my brand strategy and advise me on steps to taking the company to become successful. She is great as a refiner when it comes to content, language, planning, events and brand presence from a non-visual POV.
4) Andrew Shea, Parsons Professor and Author Design for Social Change- Assistance on the topics of non-profit design planing, connections to international resources and have him overview my research thus far from a credible designer for social change point of view.
5) Career advisors at New School and American University of Paris on general job hunting and international job hunting
6) Any international non-profit job placement service companies, especially if there is one based in new york. Resources: Nomadic Matt’s website, The US State Department’s website for working abroad and Matador Network.
7) Potential Users (As advised in the toolkit, two-thirds positive about the idea, one-third less interested)
Step 4: Choose Research Methods
For my research methods my top 3 methods are:
- Self-Documentation “Self-Documentation is a powerful method for observing processes over a long period of time, or for understanding the nuances of community life when the researcher can’t be there. Records of experiences, such as journal entries, allow the team to see how participants see their life, community, and relationships.
- Community Driven Discover “Community members with strong relationships, respected leaders, or people with a reputation for intelligence and fairness are often good people to identify as research partners. By asking people in the community to lead the research, the other participants may be able to express their concerns more openly and honestly. In addition, through their intimate knowledge of the community, these research partners can help interpret the hidden meaning and motivations behind the statements of other participants.
- Expert Interviews “Experts can be called upon to provide in-depth and technical information. Reaching out to experts is particularly useful in cases where the team needs to learn a large amount of information in a short period of time, and/or where others have already done a lot of research on a topic.”
Step 5: Develop and Interview Approach
Open Specific: What are your dreams? Tell me about yourself.
Go Broad: Where would you want to live? What do you want to do with your life? What makes you happy?
Probe Deep: What city/country would you want to live in? What motivates you to be interested in going abroad? What’s your normal day like? Do you believe in yourself?
Sacrificial Concepts: What is your biggest fear in following your dream? How do you feel about risking finance, familiarity or time. Do you think it’s a return investment? How do you think your future behavior would change?
Scenario: If your safety and success would be guaranteed, would you move quicker to go for a job abroad?
Step 6: Develop Your Mindset
» Create: Theroy
Based on hearing that young people would love the experience to go abroad but the two main barriers are not knowing how to do and fear of the risk, I want to create a product that both encourages and enables them to have the courage and resources to go.
Step 1: Case Study engaging local students and young people, artist, business people and designers.
Method One, Empathetic Design: How I can apply this… I want to create authetic solutions that truley assist people. To do this I want to deeply understand my taget audience. Thus far I understand:
- The is a deep desire for adventure and excitement of living in another country
- Certain fields are more interested in moving abroad (ex: marketing or non-profit work is more interested, graphic design or performing arts less interested.
Step 2: Share Stories
- Share the stories of those have lived abroad (in the past, currently, good and bad scenarios in a wide range of places and types of jobs)
Step 3: Identify Patterns
- Key Words: Organization (helpful) Exciting, Challenging, language
- Key Insights: It’s much different going for short-term than long-term
- Frameworks: Breaking it down into the different needs on time, place and how much assistance is neededObservation: Those interested in creative positions are more drawn to moving to urban cities while those identify as wanting to work in non-profit are more open to go to smaller towns.
http://www.international.umd.edu/ge/4915 – example of a step by step work abroad breakdown
http://www.lessonsfromabroad.org/resources/work-volunteer-abroad/ – list of volunteer and non-profit opportunities abroad