ZEFR, an ad tech company, wanted their audience to feel competence of the deep technology the company had to offer. My creative team’s mission was to create a landing page that visually illustrated their technology’s story.
We developed a scroll-based animated site that allowed the user interact with the story of mapping the social video environment. We felt that providing a simple, understandable illustration for each point was essential to guiding the user to understand the complex software.
I worked with my team of myself, a video editor and another designer to concept and develop the site’s style. We each worked closely as a team and communicated efficiently to develop the illustrations, animations and execute the vision for the launch.
We decided a user needed to be guided through a narrative given the complexity of the software, and utilized dots as a representation for the campaigns ZEFR sorts through. In the end, our site aimed to showcase to users the value of ZEFR’s software in a playful and logical way.