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1

Role

Sole developer and manager of ZEFR.com Set up and managed the FTP and hosting, made all requested updates copy and style updates ran user testing, installed and managed all plugins and improved GooglePage score for ZEFR.com by +40%.
2

User Experience

I developed a 30 page user testing and experience presentation that included developing primary and secondary personas, journey maps, wireframes, process flows, a UI guide and pitching a Google Analytics and Hubspot KPI reporting plan.
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Key Findings

The user testing results led ZEFR to key findings to improve the site including having a stronger, primary call to action above the fold, rework the navigation and taxonomy to assume the user doesn’t know product names or product information and establish a strong brand presence online commensurate with the branding of our BrandID product.